Case Study: Alison Purves

Alison is a Business Mentor with Forever Living Products, and was looking for Social Media training which would help her use social media more strategically to meet her business objectives.

The course is a full day workshop, which attendees can opt to just undertake a half day or the whole day.

The morning covers a technical run through

  • Using a Facebook Business Page
  • Facebook advertising
  • Using Twitter to reach out to new audiences
  • The perfect tweet!
  • How to use LinkedIn for your business
  • Instagram and the benefits of having an account for your business

The afternoon is all about your business considering how to generate a good Content Marketing strategy and covers

  • Common content mistakes
  • Types of content
  • Creating a content calendar
  • Social media management & scheduling
  • Reputation management
  • Social media policy for your business

Alison said of her experience

“I attended the course to learn how to use social media more strategically.

Mina’s knowledge is extensive and she taught at the right pace for the class.

At the end of the day, I am much clearer in how to utilise Facebook, Instagram, Twitter and LinkedIn to grow my business, as well as good techniques for planning my content for my business.”

The next Social Media & Content Marketing workshop will be on 3rd November 2016 at Ocean House, London Road,  St Leonards.

For full information see: http://www.businesseastsussex.org.uk/event/business-east-sussex-social-media-workshop/